Live
MDLBEAST
Soundstorm
year
2023
capabilities
Master Planning
Event Production
Technical Direction
Vendor Management
Production Management
Graphic Design & Branding
Opportunity Assessment
Asset Coordination
Can we build a functioning city in the desert, with full amenities and water solutions, that can host a festival that attracts hundreds of thousands worldwide? Can it win scores of awards and accolades along the way? Can we do it year after year? The answer is of course we can. Here’s how MDLBEAST and TAIT worked together to create Soundstorm, turning it into a global sensation.
MDLBEAST’s Soundstorm is a festival city where guests can wander and experience the best of Saudi arts and culture. Soundstorm boasts 8 stages each with a unique design. These give musical guests like Metallica, Bruno Mars, and Travis Scott a limitless canvas for their peak creative expression. The crown jewel of the Soundstorm music festival stages is Big Beast, which features towering LED displays and mind-blowing pyrotechnics.
Attendees of the MDLBEAST Soundstorm music festival could revel all night in underground clubs, stroll through a fire garden, and relax in the palm-dotted greenspace of MLDTOWN. Over 2,000 aerial drones equipped with fireworks went off in a highly orchestrated display to awe-inspiring effect.
To increase the sustainability of Soundstorm, we created permanent infrastructure to allow for evergreen use. This ups our partners’ ROI and means any future and ongoing onsite builds is additive to the festival. Every year these events spark new friendships, change global perception, and draw the eyes of the press around the world.
Bloomberg Philanthropies
Bloomberg Climate Summit
Warner Bros.